Find the money leaking out of your ads.

Upload one export. We measure every placement, age group and time slot against your own account average and show you, in rupees, exactly where the budget is going nowhere.

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Built for businesses spending Rs. 100,000–500,000 a month on Meta and Google. No ad account access — one CSV export is enough.

Three steps, one file

Upload one export

A CSV from Meta or Google Ads — one row per segment per day. Nothing to install, and you never hand over access to your ad account.

Every segment gets measured

We work out the cost per conversion for each placement, age group and time slot, then compare each one against your own account average.

You get a report you can act on

Each flagged segment comes with the numbers behind it and a specific amount to cut. Download it as a PDF and hand it to whoever runs your ads.

The same budget, cut three ways

A campaign-level report tells you a campaign is underperforming. It does not tell you which part of it. We break the same spend down along three dimensions, so the fix is a setting you can actually change.

Placement

Facebook feed, Instagram feed, Stories, Audience Network. One placement quietly costing three times the rest is the most common leak we see.

Age group

Budget spread evenly across age brackets that convert nothing like evenly. The same campaign, cut a different way.

Time of day

Overnight impressions that cost the same as midday ones and convert at a fraction of the rate.

No black box

You are going to be asked to cut spend on the strength of these numbers, so you should be able to check them. Here is exactly what we do and what we refuse to do.

Your account is its own benchmark

A segment is flagged when its cost per conversion runs well above the average for your account — not against industry figures nobody can check.

We never add the three views together

The same wasted rupee shows up in the placement view, the age view and the time-of-day view. Summing them would overstate your waste threefold, so we always report the largest single view.

Thin segments are held back

A segment with very little spend or almost no conversions can look terrible on noise alone. Those are shown to you, but never flagged as waste.

Every report is reproducible

Each analysis stores the exact settings it ran with, so a report can be rebuilt and checked months later — and every figure traces back to rows you uploaded.

Plans and access

Pricing, access duration, and any usage limits are defined by the offer you purchase. Your account is where you upload exports and use the analysis tools.

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Questions

Do you need access to my ad account?: No. A CSV export is enough. Nothing is connected, and no credentials change hands.
Is this AI?: No. It is arithmetic — cost per conversion per segment, compared against your account average. We think that is the point: every number in a report can be traced back to the rows you uploaded, which is not true of a model that guesses.
What does the file need to contain?: Date, campaign, placement, age group, time slot, spend, impressions, clicks and conversions. If columns are missing or malformed we tell you which rows and why, before anything is analysed.
How long does it take?: The analysis runs automatically after you upload a valid CSV. Your report appears as soon as processing completes.
What plan or access do I get?: Pricing, access duration and any deal limits depend on the offer you purchase. Check that offer’s terms for the details.

Start analyzing your ad spend.

Create an account, upload an export, and get a report without sharing access to your ad account.

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